Google Ads Agency in London, UK

PPC can help you to achieve numerous business or marketing objectives relating to brand awareness, lead submission, sales, and more. It allows you to track and measure almost any kind of conversion goal. You can quickly set up a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control. Results come very quickly, which means vital data to upscale or revise your strategy is not hard to come by. The performance of a profitable PPC campaign will also not be affected by search algorithm changes.

PPC specialists at Soap Media manage your internet pay-per-click advertising campaigns and are focused upon one thing: delivering exceptional ROI. That means we take the time to fully understand your objectives and target personas, audit the wider competitor landscape, and then create a PPC strategy based on keywords, audiences, ads and creatives. The result will not only smash your KPIs, but do so in a way that saves you time and money.

We regularly report on PPC work, on a weekly, monthly and quarterly basis, or around a timescale that works for you. We focus on making reports as easy to understand as possible, including the meaningful data that drives the ongoing strategy. We’ll keep you up to date with a narrative that explains what we’ve been doing, what ROI you’ve seen as a result of our work, and what we’re going to do next to level up your paid campaigns.

Quality Score is a Google Adwords figure that estimates your keywords and PPC ads’ quality and relevance. A “good score” therefore depends on the type of keyword that you’re bidding on. Google automatically gives new keywords a Quality Score of 6, so a “good score” should be 7 at a minimum. That said, your branded keywords should ideally possess a Quality Score of up to 10, and your high-intent keywords should be aiming for closer to 9.

Remarketing means that you are re-engaging with potential customers via email marketing. A remarketing campaign involves collecting and compiling user information into audience lists that are then nurtured with sales emails. Retargeting usually means that you serve ads to potential customers based on cookies and a user’s activity on your site. Retargeting uses third party networks like the Google Display Network to potentially reach millions of users.

PPC and SEO work best when integrated and aligned. “Which is better” in isolation depends entirely on what you’re looking to achieve. Paid ads appear above the organic listings that SEO seeks to influence, and can usually begin to deliver results more quickly. Targeting for PPC can also be far more granular. SEO is more focused upon generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click and tends to have more staying power.